The Hustle allowed users to swap bottles from the Green Label Art designer series from Mountain Dew. Within Facebook, users could request trades and steal bottles - with the goal of collecting all six unique bottles for their collection.
Twenty influential bloggers were each handed a Nokia 6650 to document a day in their lives. A custom application was created to accept their incoming picture messages and post them directly to the site in real time.
A fun site meant to hide the fact that you're playing games at work by disguising them as office productivity applications. Using a template disguised as a word processing program, I integrated Twitter search functionality into the app.