client | The Cheesecake Factory
Perfect Pairs
Fans can select one of three stories to rewrite using their own words and friends. The fun story choices included Romeo and Juliet, and Cinderella and Prince ____________. With over 50,000 monthly active users and over 8,000 submitted stories, this popular app is still going strong!
Joy to the World
Fans of The Cheesecake Factory uploaded tons of photos for the chance to win a trip for two to anywhere in the world, or one of hundreds of instant win prizes. Over 3,400 photos were submitted by cheesecake lovers everywhere.
Share a Slice
The Cheesecake Factory wanted to find a way to allow their fans on Facebook to share gifts of delicious cheesecake with each other. Fans could select any one of many slices available and their friends could then take turns taking virtual bites from it.